Popular heavy metal band, Avenged Sevenfold (A7X), is integrating NFTs into Ticketmaster in a bid to avoid scalpers on an upcoming tour. An official tweet dated March 15 notes that members of the Deathbats Club who hold its Avenged Sevenfold NFTs will have access to the best tickets. As a result, avoiding bots, scalpers, and queues for the upcoming shows sponsored by Ticketmaster.
Yes, we have integrated @DeathbatsClub into @Ticketmaster assuring that fans get the best tickets at the best prices without Bots, scalpers and long wait times. More info to come but there is 3 hours left. So if you have a Deathbat head here… https://t.co/lB8hlLCkkF
— M. Shadows (@shadows_eth) March 15, 2023
The band has been silent for a while, creating high anticipation among its fans. However, silence came to an end on March 14 when they released their latest single “Nobody” before announcing an upcoming album dubbed “Life Is But a Dream” that will be released on June 2.
To promote the new project, Avenged Sevenfold plans to embark on a massive tour sponsored by Ticketmaster.
Fans Are Displeased With Ticketmaster’s Pricing Of Avenged Sevenfold Tickets
However, the linkup with Ticketmaster hasn’t been without controversy. Fans of the band took to Reddit to voice their discontent with what they see as exploitive pricing by Ticketmaster. One fan posted a screenshot of a checkout form comprising six tickets, each priced at $282, but all with a service fee of $325.74, which meant each ticket attracted an additional fee of $54.29.
The post drew the ire of the fans, with many proclaiming their hatred for service fees. As it turns out this is common practice for Ticketmaster, as Robert Smith, The Cure’s frontman, notes. The ticketing services had overpriced the band’s tickets too, and it took the intervention of the members to bring them into an affordable range. Smith notes he was “sickened” by Ticketmaster’s pricing practices.
Now it remains to be seen if Avenged Sevenfold members intervene to sort this mess out for their fans. The band launched its NFT collection back in November 2021, featuring 10,000 unique pieces boasting different traits and rarities that sought to reward holders with a variety of goodies.
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Basil is an avid fan of blockchain technology and all its innovations, and he is passionate about sharing this narrative with his audience. He has spent over five years in the crypto space, specializing in research and creating Web3 content for various media outlets around the globe.