NYX Professional Makeup has announced the Dream Vortex NFT collection. It will be available for purchase on April 27th via GORJS and OpenSea. Dream Vortex is the first NFT collection where 3D artists can unleash the full potential of their imagination. All while establishing the metaverse’s beauty aesthetic.
Join the Dream Vortex NFT Craze with NYX Professional Makeup!
Members can unlock their NFTs’ unique traits and utilities, such as phygital art, exclusive IRL experiences, and more by completing quests to earn GORJS ‘crowns.’ The drop consists of a collection of 4,150 unique NFTs.
Dream Vortex is the first artist collection for the GORJS beauty DAO. NYX Professional Makeup carefully selected a roster of nine artists. The roaster is based on their talents, exceptional expertise, and global impact on the 3D avatar community to create the collection. The artist derived each unique piece of art from their interpretation of a new era of beauty. Thus, building on the values of diversity, inclusion, creativity, and entertainment.
Using the DAO’s Treasury funds, the Team Alpha artists were paid an upfront stipend to work on their collections and will receive royalties on all primary and secondary sales. Additionally, all nine artists will retain full ownership of their unique avatar IP. This is a significant shift in the creator economy approach for how artists secure equitable compensation and recognition.
GORJS Dream Vortex NFT Collection: A Multi-Phased Approach
“The GORJS Dream Vortex launch consists of a multi-phased approach, allowing the FKWME Pass Holders a guaranteed airdrop following the sale. The team will allocate the first phase for members who earned GORJS ‘crowns’. These NFT badges that the community can obtain by engaging in quests within GORJS. It will guarantee their mint on OpenSea. The second and third phases are attributed to the allowlist and waitlist members. It will followed by the fourth phase for general sale on OpenSea as well,” the company stated.
Moreover, NYX Professional Makeup is leveraging several powerful key players in the Web3 space. It is doing so to partner with for Dream Vortex, including OpenSea, The Sandbox, Polygon, QuestN, Infinite Objects, Hologram and Rory Rockmore jewelry. These partners will offer distinct utilities for each NFT, such as phygital art elements. These special utilities will be tied to physical traits within the art such as background, body parts, eyes, makeup, hair, and clothing.
Dream Vortex is a project with a global vision, said Yann Joffredo, Global Brand President of NYX Cosmetics. The collection also fosters the idea that creative expression does not have any limit. Not to any one group and establishes a digital foundation for global creators and artists who can participate in the DAO. “At NYX Professional Makeup, we’re championing our community to define the future of beauty and lead the cultural conversation around what digital makeup artistry will be in Web3, the metaverse and beyond.”
Creating Digital Identity: Engage with GORJS Dream Vortex Collection
The GORJS Dream Vortex collection is helping cultivate interoperability. These NFTs are not only pure digital artistry but they are also creating users’ digital Web3 identity. The collection also creates an engaging experience for buyers. As so, it reveals their unique NFT. Members will have to burn their NFT pass to reveal the artwork and traits after they have minted.
Once they reveal their own avatar owners can use the GORJS crowns they received from engaging with the community to unlock utilities tied to avatar traits. This engagement-based mechanism will drive the community’s growth and heighten the anticipation for their revealed artwork.
NYX Professional Makeup: Championing the Future of Beauty in Web3 and Beyond
NYX Professional Makeup is a modern, digitally native makeup brand on the forefront of today’s emerging beauty trends. A leader in the global color cosmetics industry, NYX Professional Makeup is an affordable professional makeup line with every shade, color, and tool needed to create makeup artistry at every level. Rooted in a professional art
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