Spartak is the most successful football club in Russia with 12 Soviet Championships and a record of 10 Russian Premier League Championships. They have over 5.5 million social media followers and closed 2021 as the world’s most popular football club on TikTok with over 25 million monthly interactions.
Spartak will be the first Russian team to embrace Fan Tokens, the digital assets that are redefining the way fans connect with their favorite teams across the global sports industry. The $FCSM Fan Token will give Spartak’s estimated 17 million fans worldwide the chance to engage with and influence the team like never before, starting in a very special year for the club, who will be celebrating the Centenary Anniversary of its foundation in April.
Fans will be able to take part in decision-making processes by voting in polls to choose kit designs, squad numbers for new signings, celebration songs, inspirational messages and other fan-related topics.
Influencing the club is just one of the many perks of owning Fan Tokens. $FCSM holders will also enjoy exclusive discounts and promotions, as well as the chance to earn unique rewards, from VIP tickets to match-worn jerseys.
Through the Socios.com app, fans will also be able to connect with other fans around the world, putting their skills to the test in games and quizzes, competing in global leaderboards and earning real-life and digital club-related rewards, benefits and experiences along the way.
In 2021, Socios.com Fan Token partners launched over 300 Fan Polls on the app and rewarded 5,000 Fan Token holders with club merch, tickets, VIP experiences and other prizes.
The launching date of the $FCSM Fan Token will be announced soon as will the subject of the first Fan Poll, which will be available on the Socios.com app as soon as the Token is released.
“We are very excited to be landing in Russia, home to a huge and passionate community of sports fans. Spartak, the country’s most successful club, is an excellent partner and we couldn’t think of a better moment to start this journey together than the year the club is celebrating its Centenary. We’re looking forward to creating new and exciting opportunities for their millions of fans to get involved in the celebration of this remarkable milestone,” said Alexandre Dreyfus, Founder and CEO of Socios.com.
Makhmutov Rustam, Head of Commerce and Marketing of Spartak Moscow, said: “We are delighted to be the first ever club in Russia to join the family of Socios that is the leader of the industry. The club strives to be modern and innovative. FC Spartak is taking a big step towards being a more digital and a more innovative global brand and it is a big pleasure to make this long trip with Socios.com.”
“We are looking forward to offering our fans useful services and strengthening the bond between supporters and the club worldwide. Today polls, rewards and exclusive promotions are the ways of participating in the life of your favorite franchise. It is the exact direction in which we want to develop together with our new partner.”
Stefanskiy Vladislav, Head of New Media and Special Projects of Spartak Moscow said: “FC Spartak Moscow is taking a big step towards becoming a modern, innovative and global brand and it is a big pleasure to make this long trip side by side with Socios.com.”
Spartak Moscow joins a network of over 100 sporting organisations worldwide that have already embraced Socios.com’s cutting-edge blockchain technology to enhance the experience of their fans. The roster features football giants such as FC Barcelona, Paris Saint-Germain, Manchester City, Juventus, Inter Milan and Arsenal, amongst others, but also major MMA brands, Formula 1 teams, esports clubs and NHL, NFL, MLS and NBA franchises.
The Socios.com mobile app is available for iOS and Android and currently hosts a growing community of 1.3 million users in 167 different countries. The company has headquarters in Buenos Aires, Istanbul, London, Madrid, São Paulo and Seoul and will very soon open its first offices in Italy and the US.
The partnership with Spartak Moscow expands the number of countries in which Socios.com holds partnership agreements to 26, and confirms the company’s renewed commitment to introducing millions of new fans to the benefits of Fan Tokens with new partnerships, innovations, features and rewards to be added to the Socios.com app throughout the year.